Have You Been Wondering How to Grow Your Business?
Whether you are a small or large business, having a solid marketing strategy will set the tone for the growth of your business. It’s important to understand what a marketing strategy is and how to develop it.
One of the easiest ways to establish your strategy is by starting with your external mission statement. Many of the San Francisco Bay Area and Los Angeles businesses we speak with have not actually created one. Have you developed your external mission statement? Have you established your brand reputation or your brand in general? Does your community even know you exist? Are you wondering how to set a marketing strategy? In order to figure out what direction you will go in and how to reach your target clients, you have to get organized and take a few important steps to get the process going.
As a business owner, it’s overwhelming to decide which marketing company to work with. There’s so many of them, and they all tell you they are great at what they do. For this kind of important decision, being somewhat educated on the subject will ultimately help you make the best-informed decision and help you avoid wasting hundreds to thousands of dollars. If nothing else comes from you being on this website, we hope you walk away from it, a little more knowledgeable on what a marketing strategy is and how having or not having one, directly impacts your business.
Who Is My Business Fairy?
My Business Fairy began operating under the name My Office Fairy in 2017. My Office Fairy focused on helping businesses with efficiency and organization within day to day administrative activities. In 2019 we began incorporating social media marketing as a service to our existing SF Bay Area clients and have been able to establish a positive online and local community presence for them. In 2020, our team realized that marketing was the most important focus for helping businesses grow, so we decided to shift our attention to organizing our clients’ marketing strategy first, then organizing everything else. This change lead to our updated Brand Name My Business Fairy because we help the overall growth of a business rather than just the office functions.
Our Mission Makes Us Different
My Business Fairy’s main focus is to encourage and motivate female and minority entrepreneurs to set goals and reach them, no matter how many times they might have to get up from a fall. We recently started the AmbitiousAF Podcast, meant to help not only women but, people of all backgrounds, find motivation through our interviews of regular people who have accomplished many things successfully, even in the face of adversity.
We are community-focused and build on communities through the use of Purposeful Social Media Engagement and attending community-focused events.
Our founder Priscilla is an NSBA Leadership Council Member and strongly supports issues that affect small businesses in the San Francisco Bay Area. Our mission is to help women and minority business owners incorporate purposeful strategy into the overall growth of the company, which mainly entails marketing and not shooting aimlessly with “hope” being their reason for doing things.
Community Marketing with Social Media
Local marketing—also referred to as community marketing or neighborhood marketing—specifically targets the community around a physical store or business. Promotional content and advertisements are directed to the local population, rather than the mass market.
We use community marketing by connecting your brand to the actual shoppers/businesses within your own community or the communities you would prefer to target. We develop relationships and a positive brand image for your business through Social Media, purposeful engagement and appealing content. Unlike most of the Social Media Marketing companies in existence, we don’t cut any corners and actually help you create a strategy from start to finish in order to guarantee successful marketing campaigns.
While on your search for Social Media Marketing Companies in the San Francisco Bay or Los Angeles Area, it is important to understand the purpose of hiring a Social Medial Marketing Manager and the differences between, managing, posting, engaging, and creating content.
To learn more about how social media can grow your business and for tips on how to incorporate this into your strategy, follow us on Instagram @myofficefairy